Other Work

 I am a Digital Marketing Associate with 11 years of experience in the social and digital space. I am equipped with skills and knowledge in advertising, digital media, Google analytics, and design. 

I am also a creative professional and love designing for the web, dabbling with HTML codes and SEO, and experimenting with Adobe Creative Suite. Part of my experience includes creating video and editorial content. 


As analytics show that videos are a key element to improve our communications engagement, part of my work involves developing more video content for our social media channels.

Singapore Dreaming: Hopes for Tomorrow (2020)
Role: Conceptualisation, pre-production, Interviewer
InstaKindness with Singa (2019)
Role: Conceptualisation, pre-production, filming and editing
‘Greater Every Day’ by Haneri (2018)
Role: Planning and supervision
Ben & Bang – Teaser (2017)
Role: Conceptualisation and editing

Graphic Design

To engage the public, I also design posters, electronic mailers, social media content and collaterals.


To help the merchandise team in sales and marketing, one of my tasks is to develop promotional visuals through photography and digital imaging.


I take on various roles from creating websites from scratch with HTML or WordPress content management systems, to managing external agencies to adopt best SEO practices for the sites to rank on search engines.

Real Estate Dad SG (2019-Present)
Role: Design, Development and Content


The Pride (2017-2021)
Role: Managing UX/UI and SEO developments with SEO agency



Illustrations on Instagram

Editorial on The Pride

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