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About Me

As a marketing professional with over 15 years of experience, I have developed a strong foundation in all aspects of marketing strategy and execution, including branding, digital marketing, content creation, and search engine optimisation.

I am highly skilled in developing and executing marketing plans, conducting market research, and analysing customer data with Google Analytics to optimise campaigns. I am also proficient in project management, budgeting, and team leadership, with a track record of effectively managing cross-functional teams and stakeholders.

In my previous employment, I managed a content agency to develop a not-for-profit news platform focusing on social issues in Singapore. We managed to hit more than 1 million unique page views within two years of setup with good SEO practices.

I am a creative and strategic thinker, always seeking innovative solutions to achieve business objectives. With a background in design and visual communication, I am also well versed in creative tools such as Canva, Adobe Photoshop, Illustrator, InDesign and Premier Pro to create content suitable for online, below-the-line or above-the-line marketing.


As analytics show that videos are a key element to improve our communications engagement, part of my work involves developing more video content for our social media channels.

Singapore Dreaming: Hopes for Tomorrow (2020)
Role: Conceptualisation, pre-production, Interviewer
InstaKindness with Singa (2019)
Role: Conceptualisation, pre-production, filming and editing
‘Greater Every Day’ by Haneri (2018)
Role: Planning and supervision
Ben & Bang – Teaser (2017)
Role: Conceptualisation and editing

Graphic Design

To engage the public, I also design posters, electronic mailers, social media content and collaterals.


To help the merchandise team in sales and marketing, one of my tasks is to develop promotional visuals through photography and digital imaging.


I take on various roles from creating websites from scratch with HTML or WordPress content management systems, to managing external agencies to adopt best SEO practices for the sites to rank on search engines.

Real Estate Dad SG (2019-Present)
Role: Design, Development and Content


The Pride (2017-2021)
Role: Managing UX/UI and SEO developments with SEO agency



Illustrations on Instagram

Editorial on The Pride

Download Resume